In this interview, LetsData co-founder and COO Ksenia Iliuk walks David Kertai through how she and Andriy Kusyy founded the company to move narrative threat detection beyond existing tools — keyword trackers and brand monitors that reacted too slowly and struggled to keep up with coordinated bot networks.

Ksenia covers how LetsData detects influence-campaign patterns, narrative and behavioral shifts, what it takes to keep up with evolving AI-powered threats, and shares a case in which the platform helped a U.S. company shut down a Vietnam-based impersonation campaign ahead of its AI product launch.