LetsData co-founder and CEO Andriy Kusyy spoke with ESCP Business School's Jean-Baptiste Say Institute about the path from machine learning engineer to founder, and how he and Ksenia Iliuk built LetsData in response to Russia's full-scale invasion of Ukraine.

The conversation covers how the company evolved from pro-bono consulting into a narrative intelligence platform, what it takes to operate as a co-founding team across continents, and how the EMDIEL program shaped his approach to building a company from a technical background.