LetsData’s co-founder and CEO Andriy Kusyy took to the stage at TechChill in Riga recently and had a strong message for the audience about the future of disinformation: get ready for a lot of noise because it’s all about repurposing.

His team, he said, first saw this play out when tracking a coordinated operation impersonating political candidates. A month later, it resurfaced, but with another target. “The same playbook reappeared, almost unchanged, but this time it was aimed at banks, with the goal of scamming their customers.”