LetsData co-founder Andriy Kusyy spoke at the Sofia Information Integrity Forum 2024 on Gen AI for social media analysis: game changer or a buzzword?, sharing how generative AI shifted the disinformation landscape. BROD's recap of the forum highlights his point: generative AI has fundamentally changed the economics of influence operations, compressing what used to take weeks of model training into a process that now takes hours.

The broader piece traces how AI is reshaping information integrity work across the field, from synthetic media detection and credibility-signal analysis to fact-checked knowledge bases designed to ground LLM outputs in verifiable sources.