LetsData co-founder and CEO Andriy Kusyy joined Gonzalo Perez on What's In Store podcast for a product deep-dive on how the platform actually works, and why tracking keywords is the problem most companies are stuck with.

Andriy walks through how LetsData uses semantic similarity rather than keyword matching to catch narratives that describe a company without ever naming it, and why the move from B2G into B2B has become inevitable as disinformation-as-a-service makes nation-state-grade techniques affordable to ordinary commercial attackers.