LetsData co-founder and COO Ksenia Iliuk joined Gonzalo Perez on What's In Store podcast for a wide-ranging founder conversation, from her hybrid security-and-communications background to the operational realities of scaling LetsData today.

Ksenia walks through what made legacy brand-monitoring tools inadequate for governments, what it's like to sell cybersecurity as a 28-year-old woman in defense rooms, the Challenger-sale approach that surfaces threats prospects didn't know they had, and where the narrative threat landscape is heading as synthetic personas mature.