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Rumour Control in ...
Enterprises
2025
Context
A false Facebook claim about mass layoffs at a top Polish bank triggered alarm among customers and employees, despite no factual basis.
Letsdata role
Monitored 400+ Facebook posts in real time to assess spread
Identified high-risk amplification points and guided interventions
Provided sentiment and trend analysis to inform internal response
Impact
Prevented reputational damage, customer panic, and potential liquidity losses amounting to millions.
Rumour Control in Response to Layoff InfoOps
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